Colors
Color palette
Plug’s color system is rooted in its operational reality. The palette reflects the intersection between sea and shore, where maritime industry meets onshore infrastructure.
Deep blues represent water, depth, and stability. Copper reflects earth, materiality, and one of the core components of electrical transmission. Together, they express the physical foundation of shore power: water and ground, vessel and land, energy transferred between them.
Ice blue symbolizes electrical flow and Nordic clarity. It introduces precision and a sense of controlled energy, while referencing the purity and light conditions of the Nordic environment.
The palette is not decorative. It is structural, industrial, and intentional.
Primary colors
Plug Deep Blue: HEX: #051B42 RGB: 5, 27, 66 CMYK: 100, 90, 39, 51 RAL: Pearl night blue 5026
Plug Deep Blue - Dark: HEX: #01112D RGB: 1, 17, 45 CMYK: 93, 83, 50, 66
Plug Ice Blue HEX: #00A3BD RGB: 0, 163, 189 CMYK: 77, 16, 21, 0 RAL: Holiday blue
Plug Ice Blue - Light: HEX: #61D3E8 RGB: 97, 211, 232 CMYK: 53, 0, 10, 0
Plug Copper: HEX: #AC432B RGB: 172, 67, 43 CMYK: 23, 84, 94, 14
Plug Copper - Light: HEX: #CB5F44 RGB: 203, 95, 68 CMYK: 16, 75, 78, 4
Plug Grey - Core: HEX: #61D3E8 RGB: 97, 211, 232 CMYK: 54, 46, 35, 5
Plug Grey - Medium Light: HEX: #B4B4BC RGB: 180, 180, 188 CMYK: 30, 24, 19, 0
Plug White: HEX: #FAFAFA RGB: 250, 250, 250 CMYK: 1, 1, 1, 0 RAL: Signal white 9003
Secondary colors
Plug Copper - Dark: HEX: #2E1410
Coper ultra light: HEX: #F1ECEA
Grey Ultra Light: HEX: #F4F4F5 RGB: 244, 244, 245 CMYK: 3, 2, 2, 0
Ice blue ultra light: HEX: #EAF9FF RGB: 234, 249, 255 CMYK: 7, 0, 0, 0
Green ultra light: HEX: #e0fff0
Neutral colors
Plug grey dark 900: HEX: #303036
Plug grey 800 : HEX: #44444B
Plug grey 700 : HEX: #62626D
Plug grey 600: HEX: #7E7E8B
Plug grey 500: HEX: #9696A1
Plug grey 400: HEX: #B4B4BC
Plug grey 300: HEX: #D0D0D4
Plug grey 200: HEX: #EAEAEC
Plug grey 100: HEX: #F4F4F5
